By heritage was founded 2014 in Gothenburg Sweden by two friends, colleagues and mothers;
Stina Falck & Sofia Norinder - looking to create a stylish yet sustainable baby/kids universe.
Inspired by the Northern nature and organic living, focus is put on minimalistic yet detailed design,
soft natural materials & subtle color tones.
A chance encounter with Maria Schmidt, a Gothenburg native and San Francisco resident,
led to the expansion of By heritage to two equally foggy coasts in 2019.
Offering an organic jersey clothing range & a small collection of interior products -
By heritage is the essential lifestyle brand for all beloved small ones & their conscious parents!